Many cities are also nicely decorated Special Database during the holidays. Cozy lights and terraces with heating. But Christmas markets also fall under holiday entertainment. 29% will shop mainly online and 27% mainly in the city. For the rest, it's all the same. We've all heard about removing third-party cookies from Chrome in 2023. And we Special Database also know that Safari and Firefox have already taken several measures to block tracking by default. So we see the larger tech companies go further and further to guarantee the privacy of their users, partly thanks to the changing society and the introduction of the GDPR. But what is the impact Special Database of these changes for marketers?
And how do you get started with a Special Database first-party data strategy? I share that in this article. What are third-party cookies again? Just to refresh your memory: third-party cookies are cookies that come from third parties. Think, for example, of advertising platforms. These cookies are loaded onto the website from an external domain Special Database and collect data for advertising purposes. For example, Facebook can collect data to offer advertisers increasingly better targeting options, and Google Analytics can determine through which Special Database channel you ultimately ended up on the website.
Step-by-step plan: from third-party to Special Database first-party Blocking third-party cookies presents marketers with major challenges, but also opportunities. This development means that there will be new opportunities for better advertising, with more privacy for the consumer. All this can be achieved by collecting data yourself. This is Special Database where first-party cookies come into play. We are moving towards a situation where collecting and processing our own data will only become more important. The more and the more qualitative an organization's own data is, the better this data can be used for targeting and attribution purposes. First-party Special Database cookies play an increasingly important role in this.