This means you measure fewer conversions. Especially with products and services with a long consideration phase, such as a car or vacation, it becomes more difficult to measure how successful a campaign is. When you create an ad for iOS 14 devices, only the "Auction" purchase type is available. The 'Range and Frequency' purchase type is not available. After the campaign is published, you cannot enable or disable the iOS 14 campaign toggle. You must disable or delete your campaign. For website event conversion campaigns like iOS 14 app campaigns, you can use the following campaign bid strategies.
Lowest Cost, Cost Cap, Minimum ROAS, or Bid Cap. Will you choose to use the 'Cost cap' or 'Minimum ROAS' bid strategy? Then your ad set must be scheduled to run for at least 3 full days. 5 tips for preparing for iOS 14 Through Facebook, there job function email list are several ways to effectively take advantage of iOS 14 to minimize the limitations of the update. Below I list the most important ways. For more information about how to implement this, please refer to this checklist. 1. Facebook Software Development Kit version 8.1 Screenshot of the Facebook Advertising approach. In order to be able to personalize the Facebook Advertising displayed to iOS 14 users, it is important to install the Facebook Software Development Kit, also known as SDK, version.
The update allows you to measure ads for app installations. That gives more clarity about the app conversion. 2. Facebook domain verification It is recommended to verify the domain of the website. This ensures that future interruptions to website campaigns are prevented. It is important to do this with the eTLD+1 (effective Top Level Domain plus one). Verifying the domain on Facebook can be done in three ways: HTML upload, DNS verification or Meta-tag Verification. 3. Up to 8 conversion events It is very important to consider which 8 conversion events are the most important for the company and configure them on Facebook.