Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% Special leads of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out. But content stopped Special leads succeeding for a few other reasons, too. Skimping on research: Often, marketers rushes to get their content out as quickly as possible.
For example, in December 2017, more than 40,000 article Special leadss were being published about Bitcoin each week, according to Buzzsomo. The problem is that in the rush to get content out first, organizations were skimping on research and not delivering anything truly valuable to their audience. Remember, if someone spends their time reading content, Special leadsit needs to be worth their while. Otherwise they’re unlikely to do so again. Treating distribution as an afterthought: Organizations’ focus on content creation came at Special leads the expense of thinking through distribution.
Making content is all well and good, but effectively distributing Special leads and amplifying it is the key to getting it seen. And there’s no point producing something great if no one’s going to see it. Failing to monitor performance: Data is at the heart of all good marketing programs. Tracking and monitoring a piece of content reveals what is and isn’t working. Without this insight, Special leads there’s no way to gauge performance, improve on what’s not working, and ensure the effectiveness of its delivery. 6 Ways To Breathe New Life Into Your Content With that in mind, let’s turn to what can be done to improve content.